About Us

We offer the right tools to help you find strength.

The beginning

In the "far north" of the Netherlands, the idea to start a clothing brand arose in 2017. Just, like that, as we often have spontaneous ideas.

From idea to company

Due to the passion for strength training, and thus the internal drive to take that extra step, this idea quickly became a reality. The kitchen table was transformed into a packing table and the storage room functioned as storage, but Thor Athletics was born.

From that moment on, it was falling, getting up, learning, asking for help and above all offering help. Thor turned out to go beyond just selling some products. Thor offers you the right tools to find your own strength.

Vision

Our vision is to support as many people as possible. If you have a following that supports you, this can have a big impact on your goals! Seeing people grow to become the best version of themselves is what motivates us.
We're all in the same boat to improve ourselves. We want to take that extra step to help people.
We offer you the tools to find your own strength.
Mission

Our mission is to inspire as many people as possible to get the most out of themselves. We go the extra mile to help people. We don't want to be just a company that sells strength training accessories; no, we want more. That's why we started our own gym, Thor Athletics Gym, where we offer people a second home to find their own strength.
Besides that, we share as much value as possible through our blogs or e-books that we include with our orders. Delivering as much value as possible to the Thor family is something we greatly cherish.

Over thor

Thor stands for strength, confidence, going that extra step and making the connection. With a good dose of Dutch pragmatism

There is a strength in everyone: ready to be discovered, developed, and used. We help you find it. With us, you discover a safe foundation to start from, we help you take that extra step to keep developing, and we encourage you to use this for the strength sports community in the Netherlands & Europe

Because Thor goes beyond just selling some products.

We want to bring back the 'we' within strength sports

You don't become Thor, you are Thor! We want that when you go to the gym you grab your Thor Athletics gear from the closet with the thought: I'm going to crush a really intense workout and set new PRs. Thor Athletics is here for you!
With us, no one is just a customer or a number, and we strive to get to know the athletes behind the growing success of our company and to showcase your stories and progress as much as possible on the various social media channels. So that every post or story from us resonates with someone somewhere.
Whether it is a smile on someone's face from a gym joke, adrenaline from seeing someone pull off a toxic PR, or a valuable tip that benefits you for the rest of his/her training career. That is what gives us energy.

Powerlifting: The Pros and Cons of this Strength Sport
Are you unsure about Powerlifting? In this blog, we briefly explain what it offers you, what it costs, and how to start.
Martijn de Jong | August 2, 2023
The Most Important Accessory Exercises to Get Stronger in the SBD
In this blog, we show which accessory exercises really help to grow your SBD, how to schedule them throughout the week, and how to build up intensity/volume. Short, clear, and...
Martijn de Jong | August 2, 2023
Powerbuilding, what exactly is that?
What is Powerbuilding actually and how do you start? In this blog, you will read more about powerbuilding such as what it is, how to start, how to build blocks,...
Coach Marijn | November 9, 2022
How do you optimally recover from a workout?
Recovery is essential for progress. In this article, you will gain more clarity about eating, sleeping, and movement between sessions, so that you can recover faster.
Casper | September 10, 2022
Everything about a Dipping Belt including the top 4 exercises.
In this blog we go through the Dippin Belt: what it is, when to use it, and how to choose smartly, with four exercises that give immediate results.
Martijn de Jong | August 31, 2022
Shoes and strength sports, does it matter?
Read in this article more about shoes for strength training, what works in the gym, how to choose, and where you can immediately gain an advantage.
Joris van Gerven | August 31, 2022
5 Tips to speed up recovery and muscle growth
Recover faster = grow faster. In this blog, you get 5 lifestyle tips that make a direct difference: better sleep, smart eating & planning, taming stress, and drinking what your...
Wesley de Groot | March 7, 2022
How do you lose fat without losing muscle?
Losing weight without losing muscle requires precise work: a small calorie deficit, high protein, smart strength training, and not too much cardio. In this scientifically based article, you will get...
Desley Baars | January 31, 2022