About Us

We provide the right tools to help you find your strength.

The beginning

In the "far north" of the Netherlands, the idea to start a clothing brand emerged in 2017. Just like that, as we often have spontaneous ideas.

From idea to business

Due to a passion for strength training, and the internal drive to push that extra step, this idea quickly became a reality. The kitchen table was transformed into a packing table and the storage room served as storage, but Thor Athletics was born.

From that moment on, it was about falling, getting up, learning, asking for help, and above all, offering help. Thor turned out to be more than just selling some products. Thor provides you with the right tools to find your own strength.

Vision

Our vision is to support as many people as possible. If you have a community that supports you, it can have a great impact on your goals! Seeing people grow to become the best version of themselves is what motivates us.
We are all in the same boat striving to improve ourselves. We want to take that extra step to help people.
We offer you the tools to find your own strength.
Mission

Our mission is to inspire as many people as possible to get the most out of themselves. We go the extra mile to help people. We don’t want to be just a company that sells strength training accessories; no, we want more.
We share as much value as possible through our blogs or e-books that we include with our orders. Delivering as much value as possible to the Thor family is something we greatly cherish.

Over there

Thor stands for strength, confidence, going that extra mile, and making connections. With a good dose of Dutch pragmatism.

There is a strength within everyone: ready to be discovered, developed, and used. We help you find it. With us, you’ll discover a safe foundation to start from, we encourage you to take that extra step to keep developing, and we motivate you to use this for the strength sports community in the Netherlands & Europe.

Thor goes beyond just selling products.

We want to bring back the 'we' in strength training.

Thor is not something you become, Thor is who you are! We want that when you go to the gym, you grab your Thor Athletics gear from the closet with the thought: I'm going to crush an intense workout and set new PRs. Thor Athletics is here for you! Thor Athletics sells throughout Europe in countries like Germany & France.
With us, no one is just a customer or a number, and we strive to get to know the athletes behind the growing success of our company and to showcase your stories and progress as much as possible on the various social media channels. So that every post or story from us resonates with someone in some way.
Whether it's a smile on someone's face from a gym joke, the adrenaline of seeing someone pull off a risky PR, or a valuable tip that benefits the rest of their training career. That's what gives us energy.

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